Fluxys
Alma Angels aims to level the playing field for female founders seeking funding. They’re leading systemic change in the innovation ecosystem. They have a bold and clear mission: to generate $1 trillion in women-led wealth by 2050.
Alma Angels’ activity had grown substantially in the last couple of years, and the organisation had expanded in multiple directions. But their identity no longer kept up with the scale of their activity, and their digital presence did not communicate the full breadth of what Alma had become: an investment platform, an educational hub, a community, and a growing portfolio of founder-led businesses.
For an organisation asking angels to back ambitious founders, the first impression needed to convey clarity, confidence, and maturity than it currently did. That’s where Paper Pundits came in.
The outcome
Brand Development
A coherent identity, messaging and positioning system that reflects Alma’s vision and earns the trust of investors and founders alike.
Digital
Strategy
A strategic digital presence built to attract the right stakeholders and accelerate the moment of decision.
Mission
in Focus
Messaging built to attract the founders, angels, and supporters Alma needs for its next stage of growth.
What we did
Over six months, we worked closely with the Alma Angels team to build the strategic and creative foundations the organisation needed to grow. Our work covered:
- Strategic Positioning – Defined Alma Angels’ place in the ecosystem and articulated what makes it distinct in a crowded funding landscape.
- Messaging Architecture – Built a clear, audience-specific messaging framework for founders, angels, and supporters – giving every stakeholder a reason to engage.
- Brand Identity – Extended Alma’s existing visual identity into a cohesive, credible system that holds across every touchpoint and audience.
- Digital Presence – Designed and built a website that communicates the full scope of Alma’s offer: community, education, portfolio, events, and the ambition behind all of it.
1
Strategic Brand Identity
A cohesive identity system that carries the weight of the mission consistently across every touchpoint.
2
Distinct Messaging
A distinct, audience-specific framework that speaks to each group with clarity and purpose.
3
New Digital Presence
A fully rebuilt digital presence that communicates the breadth of Alma’s offer and boosts engagement.
4
A Mission Brought Into Focus
A brand and platform that carries the scale of the $1 trillion mission -and makes people want to be part of it.
1
An identity that existed but hadn’t been developed to reflect the full credibility and ambition of where Alma had arrived.
2
A single undifferentiated message across all audiences, where founders, angels, and supporters received the same communication.
3
A site that had grown organically over time, adding new initiatives without a structure that connected them or communicated the scale of what Alma had become.
4
A $1 trillion ambition that wasn’t landing with the weight it deserved.
Testimonial
Founding Partner at Alma Angels
“It’s been a pleasure working with Meital and Gemma – they were incredibly supportive and patient with us, helping us craft the narrative of Alma. They went above and beyond what we expected.”