1. Who We Are
Paper Pundits is a B2B marketing consultancy that helps industrial companies sharpen their positioning and build consistent pipelines. We operate at www.paperpundits.co.uk.
For the purposes of UK GDPR and EU GDPR, we are the data controller of your personal information.
2. What Data We Collect
From website visitors:
- IP address and browser data (via cookies and analytics tools)
- Pages visited, time on site, referral source
From contact forms and email enquiries:
- Name, job title, and company name
- Business email address and phone number
- The content of your message
From clients and prospects:
- Contact details for key personnel involved in the engagement
- Information shared during onboarding, calls, or project delivery
- Billing and invoicing information
We do not collect sensitive personal data (health, ethnicity, political views, etc.) and we do not knowingly collect data from individuals under 18.
3. How We Use Your Data
We use your data for the following purposes, each with its corresponding legal basis under UK GDPR and EU GDPR:
- Responding to enquiries and proposals — legitimate interests
- Delivering contracted services — performance of contract
- Invoicing and financial record-keeping — legal obligation
- Improving our website and content — legitimate interests
- Maintaining our CRM and business records — legitimate interests
We never sell your data. We never use it for automated decision-making that has a legal or significant effect on you.
4. Who We Share Data With
We share data only with trusted service providers who process it on our behalf, under data processing agreements:
- CRM system — for managing client and prospect records
- Analytics provider — for website analytics
- Accounting and invoicing software — for billing
- Cloud storage — for project file management
All providers are required to handle your data securely and in accordance with applicable law. We do not transfer your data outside the UK or EU/EEA without appropriate safeguards in place.
5. How Long We Keep Your Data
- Website analytics — 14 months
- Enquiries that did not become clients — 2 years from last contact
- Client records — 7 years from end of engagement (legal and tax obligation)
- Invoices and financial records — 7 years (HMRC requirement)
When data is no longer needed, we delete or anonymise it.
6. Cookies
Our website uses cookies to function and to understand how visitors use the site.
7. Your Rights
Under UK GDPR and EU GDPR, you have the right to access, correct, or delete your personal data, restrict or object to how we process it, withdraw consent at any time, and receive your data in a portable format. To exercise any of these rights, email us at meital@paperpundits.co.uk. We will respond within 30 days.
If you are unhappy with how we handle your data, you can lodge a complaint with the ICO at ico.org.uk, or your local EU supervisory authority if you are based in the EU.
8. Security
We take reasonable technical and organisational measures to protect your data, including encrypted storage, access controls, and secure transmission (HTTPS). No method of transmission over the internet is 100% secure, but we review our practices regularly and take this responsibility seriously.
9. Changes to This Policy
We may update this policy from time to time. When we do, we will update the “Last updated” date at the top of this page. For significant changes, we will notify active clients and subscribers directly.
10. Contact
Paper Pundits Ltd
Email: meital at paperpundits.co.uk
Website: www.paperpundits.co.uk