Education
Sector expertise. Commercial insight.
We get Higher Education. We’ve been there. We can make it happen.
We bring decades of sector experience and commercial insight, combining traditional HE expertise with startup-driven thinking.
Paper Pundits & HE – Elevating what’s possible.
Hands on expertise
Our team’s background spans UK and global institutions, with hands-on experience across marketing, international partnerships, student recruitment and journey, admissions, and more. We understand the sector’s complexities – and how to innovate within them..
Amplifying your institution
We take a genuinely collaborative approach, working closely with each client to build a partnership. Having supported a wide range of institutions – from Russell Group and Ivy League to Post-92 providers and online-only newcomers – we’re equipped to turn your vision into reality.
Our services
- Marketing strategy & execution: Integrated strategies that move the needle, from organic presence to paid campaigns. We build marketing movements that span recruitment and marketing, reaching students and parents across every touchpoint, from first scroll to enrolment.
- Branding & institutional positioning: Clear positioning. Distinctive voice. Consistent execution. We build the strategic foundations – messaging frameworks and tone of voice – then collaborate with internal and external stakeholders to deliver everything from websites to campaign materials.
- Communications: Clear, consistent messaging that builds trust and elevates your institutional voice. We help you connect with the audiences that matter – internally and externally.
- Partnership development: Strategic, value-driven partnerships that expand your reach and impact. We help you identify, build, and sustain collaborations that unlock new opportunities. Whether you’re looking to expand your research connections, increase recruitment, or build international networks – we know how to support you.
- Global innovation: Future-focused strategies that keep you ahead in a changing world. From new markets to new models, we help you innovate with confidence and compete globally. Supporting global network building, creating global programming and expanding your global reach – we take your vision forward.
The higher education team
Gemma Murphy
Gemma has built her career developing global partnerships and programmes for Russell Group institutions in the UK and abroad. Her expertise spans international recruitment, global mobility, marketing, communications, and programme development. With a deep understanding of the student journey, global expansion, and complex strategic growth, she brings a distinctive perspective to advancing institutional goals.
She currently maintains a diverse global client portfolio and serves as Associate Director for Summer School and Partnership Development at Udayana University in Bali, Indonesia. Gemma has worked with leading institutions including Cardiff University, Queen Mary University of London, and Minerva University, and has collaborated with schools and universities across the Americas, throughout Asia, and beyond.
Meital Sharon
Meital brings a distinctive blend of education-sector insight and startup-world rigour to Paper Pundits. As Founder and CEO, she combines hands-on school and HE-network marketing experience with the fast, iterative execution style she developed in high- growth tech companies.
During her four years at Ankori — Israel’s largest high-school network — Meital built and delivered the full marketing strategy in partnership with the CEO, managed a £100K annual PPC budget, and oversaw all digital channels. She led website development with internal Design and Development teams, produced all core content for web and email, and launched a new school through a fully integrated campaign. She also coordinated with seven school principals to produce monthly newsletters that strengthened trust and communication with hundreds of families. Her work consistently focused on what parents and students truly needed, not just what institutions wanted to broadcast.
Before and after Ankori, Meital rose through the startup ecosystem to CMO level, specialising in performance-driven campaigns, rapid iteration, and building marketing that cuts through. She also mentors early-stage companies through Scale2Call, an EIT Hub UK programme helping startups expand into the UK market.
Meital’s strength is bringing commercial discipline and startup agility into the education world — moving quickly, testing smartly, and keeping laser focus on the pain points that matter most to students, parents, and school leaders.
