Skyline, one of Israel’s leading crane rental companies, had a clear strategy and active marketing in place. But execution was fragmented across multiple suppliers with no central planning, priorities, or way to measure what was working.
We partnered with Skyline to:
- Clarify the strategy and align it to what actually drives revenue
- Became their marketing team, including designer, PPC specialist, systems, and management to execute consistently
- Built the infrastructure to plan, measure, and optimize based on what’s working
The outcome
Skyline now operates with a structured, measurable marketing System that supports both execution and strategic growth.
Expanded visibility
+125% year-on-year growth in organic reach
Stronger, sustained visibility driven by focused content and distribution
Improved efficiency, lower costs
57% cost per video view & 39% cost per recruitment lead
Better targeting, clearer messaging, and smarter execution drove performance up while costs dropped.
Better Pipeline Visibility
Marketing now supports the funnel end-to-end, with clearer signals on what’s working and where to invest next.
What we did
- Aligned strategy before execution – Clarified goals, priorities, and ways of working through strategic, creative, and performance support.
- Built a shared delivery system – Centralised planning and ownership across teams and partners.
- Enabled continuous learning – Linked delivery to reporting and analytics to guide prioritisation and decisions.
1
+125% organic reach
Year-on-year growth, increasing sustained visibility beyond paid media.
2
–57% cost/view
Smarter targeting and better creative drove costs down and performance up.
3
–39% for HR leads
Clearer ads, smarter targeting, better candidate experience.
4
New website
Built to turn visitors into leads, with clear paths and obvious next steps.
1
Visibility without prioritisation
Marketing activity lacked a clear focus on specific products or services.
2
No shared delivery framework
Multiple vendors, no coordination, inconsistent delivery.
3
Website not optimised for conversion
Confusing website navigation, low visibility.
4
No single view of performance
No structured way to evaluate whether marketing activity was working.
